Ryan Cochran, a creative director based in Long Beach, California, led Speedo's global campaign for the launch of their fastest-ever race kit, the Fastskin suit, cap, and goggles, introduced for the next generation of Olympic record-holders. The campaign featured genuine athlete testimonials, iconic black and white photography, and bold editorial design, amplifying the swimwear brand and its product innovations.
Ryan Cochran, a creative director based in Long Beach, California, led the "Speedo PRIME Time" campaign for Speedo North America, introducing the Speedo PowerPlus PRIME-a FINA-approved knit suit designed for entry-level competitive swimmers. The campaign drew inspiration from the suit's carbon fiber-like appearance under a hyper-macro lens, highlighting the fusion of cutting-edge technology and youthful energy.